LinkedIn-King of B2b marketing

Why do Social media marketers and Saas companies use LinkedIn?

LinkedIn is a great tool for professionals of all types that have a job or business to run. It serves as an online resume, provides business intelligence, and enables new connections to be made with potential partners. But LinkedIn doesn’t do everything so businesses are sometimes left with the question of what’s the best way to use it? This blog post addresses how Social media marketers and B2B companies can get the most out of this professional social network

LinkedIn application

Social media is one of the best places to get inbound leads for businesses- but not everyone is familiar with LinkedIn. This platform helps you find new clients, build your brand, and broaden your opportunities. Success on this platform often comes down to effective content marketing strategies and consistent promotion.

LinkedIn is an extremely powerful social media marketing platform that’s become indispensable for B2B marketers. The LinkedIn advertising business has grown more than five times (5x) over the past 5 years. The platform has also enabled companies to build trusted relationships with their clients. Even advertisers recognize that LinkedIn is viewed as one of the most trusted social media platforms. The platforms account for over 58 million companies.

Here are 11 reasons why LinkedIn has become the go-to marketing platform for social media marketers and Saas companies.

LinkedIn offers a broad reach to eager, qualified buyers — LinkedIn’s network is 1/3rd the size of Facebook, but hosts 3x as many business decision-makers. This means that LinkedIn reaches over 300 million potential customers and clients — a number that is growing by more than 5% each year.

1. LinkedIn provides you with highly targeted networks of people who are industry leaders, who can influence your business, and prospects who can turn into clients.
2. You can target your audience through paid ads — With only a few hundred dollars in ad spend, you can publish posts on high-level industry topics to an audience of pre-determined sales leads who fit your buyer persona (which you defined).
3. LinkedIn provides professional insights on customers, competitors, and your company — Insight into your target customers’ professional behavior is invaluable for sales and marketing purposes. Paid LinkedIn ads allow you to broaden that insight into that of your competitors (and their customers) as well — without breaking confidentiality or running afoul of any privacy laws. LinkedIn also offers a one-of-a-kind tool called Sales Navigator, which allows you to monitor the buying behavior of potential clients with precision — in real-time.
4. LinkedIn’s sales team has the power to drive new business opportunities — Social Media is not just about sales; it’s also about customer service. Inbound sales are the new inbound marketing. In this way, LinkedIn can help your sales team drive new business opportunities by connecting with prospective customers who are interested in your product or service.
5. LinkedIn is a useful tool for all types of businesses — small and large, local and international — all alike — because of its many differentiating characteristics:
6. With a network of 300 million contacts, there is always a good chance that you already have a contact in LinkedIn who meets your target personas. To overcome the daunting challenge of finding new prospects, add all your connections to LinkedIn into Sales Navigator and LinkedIn’s “Who’s Viewed Your Profile” tool.
7. Your LinkedIn Company Profile is a powerful source of customer recognition and a point of difference in the marketplace. Use the “Who Viewed Your Company Profile” tool to identify your current and prospective clients.
8. LinkedIn’s “Who’s Viewed Your Profile” tool offers insight into which competitors have been, or are being, viewed by your ideal customers. Get a better sense of how you compare with your competitors using “Similar Companies” and “Similar Clients” tools — and learn from your competitors’ mistakes!
9. People want to make connections with other professionals in their industry, so LinkedIn has a high conversion rate because people use it as a tool to make new connections and forge new relationships.
10. LinkedIn provides its users with thousands of groups centered around specific industries. You can join or create a group to build your brand, become an authority within your industry, and generate leads.
11. LinkedIn is mobile-friendly so you can use it on the go which means you don’t have to miss any potential business opportunities.

The internet is overflowing with different methods on how to use LinkedIn in order to find your next customer or partner. After analyzing many of these strategies, some may not provide that much value while others are not backed up by our own data. LinkedIn is an amazing tool for businesses, but only if the right approaches are taken into consideration.